Marc Gilbert

President and Founder,

Pinnacle Advisory Services

Marc has more than 30 years of experience in working with both public and private companies, the vast majority of which were spent within the alarm industry — including electronic security and PERS. This experience includes six years as the CFO for Medical Guardian LLC, seven years with Matrix Security LLC as their VP of Mergers and Acquisitions, and thirteen years as the CFO for Response USA. In addition to his more than 30 years in the alarm industry, Marc was the Managing Director and CFO for Snip Link LLC, an internet and telecommunications company, and CFO at Elko & Associates, a regional accounting firm, where he developed and led a team of professionals to work within and understand the nuances of the alarm industry.


Marc has a unique approach that’s driven by his passion and integrity — to his clients, he’s not just a consultant or just a partner, but rather an extension of their team. He works closely and transparently with CEOs and executive leadership, investors, board members, and key stakeholders to not only build the business successfully, but also protect their capital — producing scalable, growth-driving results.


Throughout his career, Marc has been responsible for optimizing financial and operational health and performance — developing highly skilled financial and operational processes and management teams and spearheading strategic organizational restructuring and other cost savings projects.


He has an extensive background in Mergers and Acquisitions — Marc has completed over 250 acquisitions throughout his career and procured more than $700 million in capital.


Marc Graduated from Drexel University’s LeBow College of Business with a B.S. in Finance.

Marc is more than a CFO; he’s someone who helps me run the business day in and day out. We couldn’t have achieved the growth we have without his guidance and resilience.

Geoff Gross, President and Founder, Medical Guardian

Speaking engagements

Guest Panelist

Medical Alert Monitoring Association (MAMA) Medical Alert Summit

September 2020


Improving Cash Flow

Panelist and Presenter

Electronic Security Expo (ESX)

June 2019 – Indianapolis, IN


Operating and Financial Metrics, and Billing and Collection Strategies

Panelist and Presenter

Medical Alert Monitoring Association (MAMA) Financial Summit

March 2017 – Chicago, IL


Financial Reporting and Key Financial and Operational Metrics

Panelist and Presenter

Electronic Security Expo (ESX)

June 2015 – Baltimore, MD


Traditional vs Non-Traditional RMR

Panelist and Presenter

Electronic Security Expo (ESX)

June 2014 – Charlotte, NC


Key Financial Metrics of the Electronic Security Industry


Dynamark Convention

October 2013 – Hagerstown, VA


Key Financial Metrics and Industry Benchmarks

Panelist and Presenter

Electronic Security Expo (ESX)

June 2013 – Nashville, TN


Internal Reporting Workshop


Pennsylvania Burglar and Fire Alarm Association (PBFAA)

June 2012 – Lancaster, PA


Financial and Operational Reporting



Jan 2012 – Hunt Valley, MD


Interested in having Marc speak at your event? Let him know!

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